• Brand characteristics

1. As a mother and child brand founded by designers, we have recruited industrial designers, graphic designers, and illustrators from the United States, Germany, Japan, and other parts of the world to make art a daily experience for babies. 

2. Break unreasonable

In the founder's view, what we need to do is "go back to the original point and examine all the irrationality in parenting life.". Break through conventions and traditions and explore the needs of babies and parents.

3. One stop full category

Entering the market from baby braces, and then expanding the category to feeding products such as water cups. In 2017, it successfully entered the FMCG category through baby wipes, and later gained a leading position in important categories such as diapers

• Brand Strength Editor

1. We currently have over 3000 employees worldwide. We have established product design, operation management, and innovative design teams in the United States, China, and South Korea, and have established strategic cooperative relationships with world-renowned enterprises such as Henkel, 3M, Daiwa, BASF, Leica, Sumitomo, and Eastman.

2. Continue to make efforts in industrial design, appearance design, and other fields, extend social service functions such as maternal and child knowledge popularization, and communication of parenting experiences. Establish its own laboratory to conduct self inspection and self testing of products from multiple dimensions such as quality, safety, and appearance.

3. Up to now, there have been over 1000 invention patents, appearance patents, and other intellectual property rights patents.